Wondering how to write a good blog post?
Blogging can be a great way to build and interact with your community. These are the guidelines I came up with that help me structure my posts. I hope this list can be useful, especially to those who are just starting out.
1.) Write in an easy to read format
Write short, to the point and in briefly structured paragraphs. Please note that blogs are not tweets. You don’t have to eclectically form haikus that have to be interpreted due to space constraints. Conversely, novellas are not blog posts.
2.) Know your audience
Write within the scope of your blog. If you run a blog based on cooking don’t randomly write a post on something like scuba diving. The change in gears will confuse your readers and some may even think you have changed the direction of your blog. If you plan on writing something slightly off-topic, let your readers know in advance or create a separate domain, blog or Tumblr account dedicated to the new topic.
3.) Link often and appropriately
Claiming something as your own when it is someone else’s is plagiarism and can often result in copyright infringement. Do their intellectual property a favor and attribute your sources. You are more likely to be found by search engines navigating the web in return. This does not mean you should turn every word in your post hyperlink text.
4.) Convey your point of view
Your blog is bias because it is based on your opinions, education, experience and perspective. That doesn’t mean it’s a bad thing, especially if you can share a perspective that is outside the norm. Take the road less traveled but have a point of view, express it and stick to it, but remember to be open to different opinions.
5.) Tag your content
Tagging content in your post helps organize the material so it can be more easily categorized and further feed the appetite of search engine optimization (SEO) programs, essentially making your post more visible. Adding a tag cloud widget can also help your reader view what topics you cover most often. More than five tags per post is often too much.
6.) Include a relevant picture
Simply put, do not include a picture of Guy Kawasaki, one of the social media industry’s many well-respected thought leaders, if your post is on motorcycles, particularly the Kawasaki make. That is, of course, unless you may happen to be blogging about Kawasaki’s social media use and linking to an article of relevance posted by Guy Kawasaki.
7.) Attribute your pictures
If the picture you post is not yours, attribute the source. Flickr Creative Commons is an excellent resource for sharable pictures. Those who posted pictures under this category specifically did so for the level of sharability. These users posted pictures in this domain and were kind enough to make it possible for you to use them, so cite appropriately by making the picture URL track back to the original Flickr picture, not your blog.
8.) Ask your readers questions
Feedback helps steer the direction of a blog. Don’t expect your readers to consume your content without having an opinion of their own. Providing an opportunity or call to action where readers are encouraged to supply their feedback is not only polite, but also is a nice way to show that what they have to say is considered to be valuable. Social media is about information sharing not dissemination.
9.) Remember The Golden Rule
Blogging, much like rest of the social sphere, is about sharing. Treat other people with the same respect you would like in return. Differences of opinion will always arise. Accept from the beginning that you will not always be right. If you decide to form a conversation around the issue of which you cannot agree, do so respectfully and professionally. This is especially hard to do when confronted by a troll whose sole purpose is to instigate arguments and disseminate degrading information.
10.) Understand how content is shared
Understand how blogs are searched and be sure to make yours visible. Blogs can be searched by engines like Technorati or by tag surfing, collected in RSS feeds, bookmarked by Delicious, deemed important by readers via Digg, posted to Facebook, shared on Twitter and so on. Believing that a blog is a one-dimensional approach is a mistake.
11.) Proofread your copy
It’s very hard to find errors when you have been reading your work repeatedly. You know what you are trying to say but sometimes your mind outthinks your capacity to type. But that’s ok. Reread your post several times before you click publish. If it helps, take a break after writing but before you publish the post or have a friend read your material. While you can go back and edit a post after it’s made public, it’s often ill advised unless you make the changes known. Treat a post like you would an assignment for work or school. Would you submit a paper to a teacher or a communications plan to your boss or client that was riddled with errors?
12.) Your post isn’t complete once you click publish
Understand that information lives on the web long after it is produced. A post you wrote eight months ago might have only been viewed a handful of times until recently, when someone discovered it, shared it and helped it grow wildly popular. Pay attention to your analytics to understand where your readership is coming from, who is referring them and how they navigated your blog.
13.) Understand comments and how they reflect upon you
If a reader is kind enough to leave a comment after reading your post, show some gratitude and thank them. Your response to comments will be reflective upon you so reply accordingly. If another blogger writes a post about you and even is considerate enough to link back, show respect by thanking them and providing feedback on their post. This may test your patience when addressing a troll but remember The Golden Rule.
14.) Pay it forward
To develop a readership you must essentially put your self out there. Few people will stumble upon your blog if they do not even know it’s there. Pay it forward by reading and commenting on other blogs. This must be genuine and selfless because people will know if you are just trying to drive traffic to your blog by excessively commenting or spamming your blog posts in other bloggers’ comments. Look at it as an investment in building and fostering your readership community.
Are there any rules you follow when writing your blog? What are some other useful guidelines to add to this list?
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